Eko Wahono et al. 2026. Purchase Decisions: The Mediating Role Of Brand Image And Moderating Role Of Consumer References In Yamaha’s At-LPM Segment In West Java. International Journal of Management and Business Economics. 4, 3 (May 2026), 243–249. DOI:https://doi.org/10.58540/ijmebe.v4i3.1669.