EKO WAHONO; LILI KARMELA FITRIANI; ODANG SUPRIATNA. Purchase Decisions: The Mediating Role Of Brand Image And Moderating Role Of Consumer References In Yamaha’s At-LPM Segment In West Java. International Journal of Management and Business Economics, [S. l.], v. 4, n. 3, p. 243–249, 2026. DOI: 10.58540/ijmebe.v4i3.1669. Disponível em: http://www.putrapublisher.org/index.php/jamis/article/view/1669. Acesso em: 25 may. 2026.