Eko Wahono, Lili Karmela Fitriani, Odang Supriatna. Purchase Decisions: The Mediating Role Of Brand Image And Moderating Role Of Consumer References In Yamaha’s At-LPM Segment In West Java. IJMEBE [Internet]. 2026 May 21 [cited 2026 May 25];4(3):243-9. Available from: http://www.putrapublisher.org/index.php/jamis/article/view/1669