Analisis Perpindahan Penggunaan Merek Handphone Dikalangan Mahasiswa Menggunakan Rantai MARKOV (Studi Kasus: Mahasiswa Universitas HKBP Nommensen Pematang Siantar Tahun 2019)

Authors

  • Ruth Preccilya Situmorang Fakutas Matematika Dan Ilmu Pengetahuan Alam, Universitas HKBP Nommensen Pematangsiantar, Indonesia
  • Debora Exaudi Sirait Fakutas Matematika Dan Ilmu Pengetahuan Alam, Universitas HKBP Nommensen Pematangsiantar, Indonesia
  • Juli Antasari Sinaga Fakutas Matematika Dan Ilmu Pengetahuan Alam, Universitas HKBP Nommensen Pematangsiantar, Indonesia

DOI:

https://doi.org/10.58540/jipsi.v2i4.454

Keywords:

Mobile Phone Users; Brand Switching; Markov Chain

Abstract

The aim of the research is to form a Markov Chain from switching cellphone brands among UHKBPNP students. This research method uses quantitative methods with a survey research type. The data collection technique used was by collecting questionnaires. The results of research and discussion of cellphone brand switching among students show that the cellphone brand that has the most loyal users is Oppo (40.59%). Meanwhile, the cellphone brand that uses the least loyalty is iPhone (0.4%). The Xiaomi cellphone brand was able to beat Vivo, Realme, Redmi, iPhone and there was quite intense competition between the Redmi and Vivo brands.

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Published

2023-11-13

How to Cite

Ruth Preccilya Situmorang, Debora Exaudi Sirait, & Juli Antasari Sinaga. (2023). Analisis Perpindahan Penggunaan Merek Handphone Dikalangan Mahasiswa Menggunakan Rantai MARKOV (Studi Kasus: Mahasiswa Universitas HKBP Nommensen Pematang Siantar Tahun 2019) . Jurnal Ilmu Pendidikan Dan Sosial, 2(4), 462–471. https://doi.org/10.58540/jipsi.v2i4.454

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Section

Articles