KURNIA KHAFIDHATUR RAFIAH; CATTLEYA REJITO; ZIDNY ILMA HASAN. Beyond the Transaction: AI’s Role in Shaping Customer Engagement and Loyalty . International Journal of Management and Business Economics, [S. l.], v. 3, n. 3, p. 103–106, 2025. DOI: 10.58540/ijmebe.v3i3.1005. Disponível em: https://www.putrapublisher.org/index.php/jamis/article/view/1005. Acesso em: 27 apr. 2026.