V.L. CIAYADI TJIA; V.G. YONATRA; N.A. TSANIAH P; R. H. YO; J.N. TJOENARDI; M.SYULHASBIULLAH. The Effect Of E-Commerce Adoption and Seo On Business Sustainability Through Marketing Performance: A Study Of Zara E-Commerce Consumers In Makassar City. International Journal of Management and Business Economics, [S. l.], v. 5, n. 1, p. 220–232, 2026. DOI: 10.58540/ijmebe.v5i1.2507. Disponível em: https://www.putrapublisher.org/index.php/jamis/article/view/2507. Acesso em: 3 oct. 2026.