NABILA AL INSANI; RAFIAH, Kurnia Khafidhatur; SONDARI, Mery Citra. The Effect Of Content Marketing Tiktok @Wardahofficial On Wardah Cosmetic Buying Interest With Attention, Interest, and Desire As Intervening Variables (Case Study of TikTok Users In Bandung City). International Journal of Management and Business Economics, [S. l.], v. 2, n. 3, p. 64–71, 2024. DOI: 10.58540/ijmebe.v2i3.590. Disponível em: https://www.putrapublisher.org/index.php/jamis/article/view/590. Acesso em: 27 apr. 2026.