The Effect Of Promotions, Perceived Ease of Use And Trust On The Decision to Use Seabank as a Payment Method On Shopee Among University Students

Abstract

This study aims to determine and analyze the effects of Promotion, Perceived Ease of Use, and Trust on the Decision to Use SeaBank as a Shopee payment method among students of the Management Study Program, Faculty of Economics and Business, Medan State University. This study employed a quantitative method with a causal associative approach. The data used in this study were primary data collected through questionnaires distributed to students who use SeaBank as a Shopee payment method. This study was conducted among students of the Management Study Program, Faculty of Economics and Business, Medan State University, with a sample of 70 respondents. The results showed that, partially, Promotion had a positive and significant effect on the Decision to Use, Perceived Ease of Use had no significant effect on the Decision to Use, and Trust had a positive and significant effect on the Decision to Use. The results also showed that, simultaneously, Promotion, Perceived Ease of Use, and Trust had a significant effect on the Decision to Use SeaBank as a Shopee payment method